How Central Bank Uses Cognitive Banking to Deepen Loyalty and Drive Value
Central Bank, a community-focused institution with over 300,000 mobile users, set out to elevate its digital experience while staying true to its legendary service promise. Recognizing that the mobile app is its leading customer touchpoint, the bank partnered with Personetics to deliver more personalized, timely, and proactive financial guidance to its customers.
Together, we have built a Cognitive Banking experience that empowers Central Bank customers to take control of their finances; whether it’s identifying duplicate subscriptions, avoiding potential overdrafts, or understanding spending patterns.
The result?
- A 29% digital engagement rate and 22%+ click-through rate
- A 4.9-star mobile app rating from 30,000+ reviews
That means deeper relationships, stronger loyalty, and standout digital engagement—all while staying rooted in the bank’s community-first mission.
Watch how Central Bank is transforming digital banking with Personetics.
