Careers
Sales Enablement – Global Marketing Team
About the company
Personetics harnesses AI to help financial institutions deliver data-driven guidance that empowers customers to make smarter spending and saving decisions. Using our technology, banks can act on their transaction data in real-time to offer timely, contextual insights that drive engagement, deepen customer relationships, and fuel business growth. As industry leaders—yes, we really are leaders—we serve the world’s top financial institutions, empowering over 150 million customers monthly across 35 global markets, from offices in New York, London, Singapore, São Paulo, and Tel Aviv.
About the position
We are seeking a dynamic and strategic Sales Enablement Go to Market Specialist to support our global sales and partner ecosystem. Reporting to the Head of Marketing, this role will work closely with Product, Product Marketing, Solution Architects, and Sales to ensure Personetics’ GTM initiatives are equipped with the resources needed to address complex go-to-market challenges and navigate demanding regional dynamics.
This position focuses on equipping sales representatives and partners with the assets, resources, and strategies necessary to excel in competitive markets.
Responsibilities
- Sales Enablement Content Strategy: Develop and execute a comprehensive sales enablement program tailored to the global sales team’s needs. Align enablement initiatives seamlessly with the company’s GTM strategy by focusing on strategic priorities to navigate and support each phase of a complex sales cycle with precision and confidence
- Content Development & Management: Create, curate, and manage enablement content for both sales teams and partners, including playbooks, presentations, product materials, and objection-handling resources. Ensure materials are accessible, up-to-date, and tailored to regional and partner-specific needs. Crafting tailored cadences that address distinct personas and customer needs. Emphasize needs-based selling while articulating the product’s unique value proposition with clarity and impact. Develop comprehensive, persona-specific datasheets and product-line resources, empowering teams with robust battle cards and collateral.
- Partner Enablement Program: Design and implement enablement programs for global partners to motivate the partner sales teams to sell our products actively. Create and maintain partner-facing content, such as playbooks, data sheets, and co-branded marketing materials. Collaborate with the partner management team to define metrics for partner success and engagement.
- Cross-Functional Collaboration: Be the focal point between product management, sales, marketing, and partner teams, facilitating clear communication and shared objectives.
- Data & Performance Insights: Monitor and analyze the effectiveness of enablement initiatives for both sales and partner teams, using key metrics such as sales productivity, deal velocity, partner engagement, and revenue growth. Provide actionable feedback to leadership and make continuous improvements to enablement programs.
Requirements
- Bachelor's degree, or a related field; MBA is a plus.
- 4-5 years of experience in product marketing, sales and/or partner enablement, , GTM strategy, or a related field.
- 8+ years total business experience
- Experience in fintech, and knowledge in the banking industry is a plus
- Proven ability to create this new position and work independently
- Proven track record of supporting global sales and partner organizations.
- Strong understanding of complex sales cycle and GTM strategies and how they translate to sales and partner processes.
- Excellent communication, writing and presentation skills.
- Proficiency in enablement tools and platforms (e.g., Salesforce, HubSpot, etc.)
- Ability to work across cultures and time zones in a fast-paced, matrixed environment.
